MANAGEMENT DECISIONMAKING business model
Sec 3 Value Propositions Leave this side of the document Blank for Comments Corrections 3 What value do we deliver to the How? Our Salon and Beauty Company has invested into research and development and developed a new deodorant. The value to deliver is its newness and its performance, new design How? Our new product will be very effective in its performance since it will stay three days even after taking a bath and the product will be also very new in the market (Bishop, amp. Yocom, 2013).23.2Which one of our customer’s problems are we helping to solve?The major problem trying to solve will be Convenience or usability as the product will still maintain its effects for three days. Next will be its accessibility to this new deodorant with fair prices.23.3What bundles of products and services are we offering to each Customer Segment? (Bishop, amp. Yocom, 2013).The bundles of product and services to offer to each customers segment will be our new deodorant which is of high quality, of fair prices, of new design, its performance effective and convenient.23.4Which customer needs are we satisfying? How? The needs being satisfied are quality, prices, accessibility and brand or status.How? The new deodorant with its new features will be termed as high quality product easily accessible in the market at fair prices. The use of the product changes customer status.2Sec 4Customer RelationshipsLeave this side of the document Blank for Comments / Corrections4.1What type of relationship does each of our Customer Segments expect us to establish and maintain with them?The type of relationship expected includes Personal assistance, dedicated Personal Assistance and services and social relationship.24.2Which ones have we established? How?The established includes Personal assistance, dedicated Personal Assistance and services and social relationship (Liebenberg, 2004).How? Personal assistance, dedicated Personal Assistance and services has been achieved by directly helping, creating awareness and educating our customers on quality and effectiveness of our new deodorant. Social relationship has been created by ensuring quality product is produced that is environment friendly and more creating job opportunities to the surrounding community. 24.3How are they integrated with the rest of our business model?Customer relationship is an integral part of the business. They are ultimate consumers of our products and therefore without them, there will be no sales and therefore no need of production (Liebenberg, 2004). 2Sec 5Customer SegmentsLeave this side of the document Blank for Comments / Corrections5.1For whom are we creating value? Why?We are creating value for the mass market and a market segment. Our major target market is both male and female youths. Why? The reason behind aiming at this target market is the fact that, they are young and therefore spend much of their cash on beauty products in an attempt to look more attractive (Pavie, Xavier, Hsu, Eva, Rödle, Hanns Justus Tillman, amp. Tapia, Raquel Orozco, n.d.).25.2Who are most important customers? Why?Major customers are youthful females. Why? Because they spend much of their monies on beauty. Our new deodorant being in a position to stay more than a day with original strength and effect is an added advantage to this target group as this means less expenses. 2ReferencesPavie, Xavier, Hsu, Eva, Rödle, Hanns Justus Tillman, amp. Tapia, Raquel Orozco. (n.d.). How to Define and Analyze Business Model Innovation in Service.Bishop, M. C., amp. Yocom, J. C. (January 01, 2013). Video Projects.Liebenberg, A. P. (2004). The determinants and effects of corporate diversification: Evidence from the property-liability insurance industry.