Brand and Reputation Management in Tesco Plc in the Light of the Horsemeat Scandal
This essay would reflect the different reputational and brand management initiatives that were taken by Tesco Plc while matching the same to the empirical understandings to reflect on the efficacy of the same in the meeting of end objectives. Tesco operates as a leading grocery retailer in the United Kingdom. The company was formed during the year 1919 by Jack Cohen through the creation of a large number of market stalls. Currently, the company operates based on a team of 500,000 people based on 12 global markets to generate the right quality of services to the customers. On a weekly basis, the team of 500,000 people based in 12 different nations contributes to addressing the needs of 75 million retail customers. Tesco as a global retail store focuses on to understand the needs of the customers and thereby to act in a responsible fashion to meet the need of the different communities. As a company, the management of Tesco focuses on promoting operations through effective teamwork such that it contributes to sharing knowledge and experience with each other. Working based on a team also contributes in generating a sense of trust and mutual respect for each other to help in the meeting of the organizational goals in a collective fashion. The company management of Tesco continually focuses on to invest in the development of different types of retail formats and also to incorporate needed technology to enhance the quality of services offered. The corporate or a company brand is signified as a constituent of the different products and services marketed by the company to its customers.